King of GEO Award
Presented November 15, 2026.
An annual industry-led observance
World GEO Day —
November 15
A day for the people, research and ideas shaping Generative Engine Optimization.
Explore the research behind GEO and the questions connecting publishers, practitioners and researchers.
World GEO Day at LLM Mastery 2026 → Sources · retrieval · generated answers
WHENNovember 15Every year
WHATGenerative Engine OptimizationThe subject of the observance
HOWIndustry-ledA community observance
RESEARCH MILESTONENovember 16, 2023Original GEO paper submission
The observance
What is World GEO Day?
World Generative Engine Optimization (GEO) Day is an annual industry-led observance held on November 15.
It recognizes a field that sits where generative AI, information discovery and the work of content creators meet. The day offers researchers, practitioners, publishers, marketers, technologists and educators a common reason to share what they are learning and ask better questions.
The focus is research, education, conversation and recognition across Generative Engine Optimization.
What World GEO Day represents ↗
RESEARCH
Explore the research →
COMMUNITY
Researchers & practitioners →
UNDERSTANDING GEO
Start with the original paper.
Explore the research →
COMMUNITYPeople advancing the field.
Researchers & practitioners →
UNDERSTANDING GEOFollow information from sources to answers.
Learn how GEO works →Why November 15?
Why is World GEO Day on November 15?
November 15 was selected because it immediately precedes the anniversary of the GEO paper’s first arXiv submission on November 16, 2023.
The observance connects an annual day of participation with a milestone in GEO research.
See the date rationaleThe 2026 celebration connects that research milestone with an international gathering of GEO experts and the presentation of industry awards at LLM Mastery.
ANNUAL OBSERVANCE15NOVEMBER
RESEARCH SUBMISSION16NOV 2023
The field
What is Generative Engine Optimization?
GEO is the study and practice of improving how information is represented, retrieved, surfaced and cited within generative AI systems.
Read the GEO explainer ↗01Traditional search
Page→Ranking→Click
02Generative systems
Sources→Retrieval→Synthesis→Answer→Citation
Conceptual model Systems differ; not every AI product retrieves, synthesizes or cites information in the same way.
RESEARCH / 01Read the original work
GEO: Generative Engine Optimization
The paper helped formalize the term and frame GEO as a way to study content visibility in generative-engine responses.
Authored by Pranjal Aggarwal, Vishvak Murahari, Tanmay Rajpurohit, Ashwin Kalyan, Karthik Narasimhan and Ameet Deshpande.
The current annual edition
World GEO Day
2026
Sunday · November 15, 2026
Celebrate the people advancing Generative Engine Optimization through research, published work and practical expertise. The November 15 celebration brings recognition and community into the LLM Mastery conference.
World GEO Day 2026 is celebrated at LLM Mastery on November 15, the second day of the November 14–15, 2026 conference. LLM Mastery brings together GEO experts from around the world to share their work, exchange ideas and celebrate the industry.
WORLD GEO DAY15 NOVGenerative Engine Optimization
Recognition
Celebrate meaningful contributions.
The World GEO Awards recognize people and organizations contributing to Generative Engine Optimization, AI search, research, education and the GEO community.
Explore the World GEO Awards ↗The King of GEO Award and Queen of GEO Award will be presented on November 15, 2026 as part of the World GEO Day celebration at LLM Mastery. Additional awards will recognize contributions across the GEO industry.
Queen of GEO Award
Presented November 15, 2026.
Take part
Make the day useful.
World GEO Day can be marked through shared work: publish what you have learned, explain what remains uncertain, and make GEO easier for others to understand.
Explore the subject
A starting point for GEO.
THE BASICS
What is Generative Engine Optimization?
A clear definition, a conceptual model, and how GEO relates to SEO.
Explore GEO ↗
CONTEXT
History of GEO
Research milestones and the context around the term.
Read the history ↗PRIMARY SOURCE
The GEO research paper
Authors, submission date, summary and original arXiv source.
Open the paper guide ↗PEOPLE & PRACTICE
The GEO community
Researchers and practitioners across discovery, publishing and technology.
Explore the community ↗Quick answers
World GEO Day, clearly explained.
Start here for the date, meaning and research connection. The FAQ has more answers and links to the detailed pages.
All frequently asked questions ↗When is World GEO Day?
World GEO Day is observed annually on November 15.
What is World GEO Day?
World GEO Day is an annual industry-led observance celebrating Generative Engine Optimization and the people and organizations contributing to the field.
What does GEO stand for?
In the context of World GEO Day, GEO stands for Generative Engine Optimization.
Why is World GEO Day on November 15?
November 15 was selected because it immediately precedes the anniversary of the first submission of the GEO research paper, submitted to arXiv on November 16, 2023.
Is World GEO Day an official international holiday?
World GEO Day is an industry-led observance focused on Generative Engine Optimization. It is not presented here as an official United Nations or government-recognized holiday.
How can people celebrate World GEO Day?
Join the celebration at LLM Mastery on November 15, 2026, or share research, teach GEO, host a discussion or recognize useful work in your own community.
The founding initiative
World GEO Association and Jabez Reuben
Jabez Reuben credits World GEO Association with establishing World GEO Day and describes his role as instrumental in that work. The association presents his founding vision for research review, free education and recognition in GEO and AEO.
Explore the association’s founding leadership and Jabez’s Global President initiative, or read the founding attribution.
November 15 · Every year
Find your way to take part.
Share research, teach GEO, organize a discussion or recognize a contributor.
Celebrate World GEO Day