Why Is World GEO Day Celebrated on November 15?

Two brushed copper rings with a teal marker, an abstract annual date motif.
November 15 marks the observance; November 16 marks the research submission anniversary.

November 16, 2023 — A GEO Research Milestone

The paper GEO: Generative Engine Optimization was first submitted to arXiv on November 16, 2023. Its authors are Pranjal Aggarwal, Vishvak Murahari, Tanmay Rajpurohit, Ashwin Kalyan, Karthik Narasimhan and Ameet Deshpande. View the arXiv record (2311.09735).

Why Celebrate One Day Earlier?

November 15 was selected as the annual industry observance immediately before the anniversary of that research milestone. It is not described as the date GEO was invented or as an official proclamation.

The distinction is straightforward: the paper’s submission anniversary is November 16, while the observance is November 15. The date connects World GEO Day to an important research milestone without assigning the paper’s authors any role in establishing or endorsing the observance.

Establishing an Annual GEO Tradition

November 15 provides a recurring occasion to share research, teach GEO and discuss practice. Explore what the day represents and what GEO means.

World GEO Day Timeline

  1. November 16, 2023GEO: Generative Engine Optimization first submitted to arXiv.
  2. November 15, 2026World GEO Day 2026.

Further Reading

GEO research paper · history of GEO · World GEO Day 2026