About World GEO Day

What World GEO Day Is

World GEO Day is an annual industry-led observance on November 15 celebrating Generative Engine Optimization, its research and the people advancing the field.

Our Purpose

World GEO Day brings research, education and recognition into a shared annual focus. It is an occasion to publish useful work, exchange ideas and help more people understand how information is discovered through generative systems.

This site explains the observance, introduces GEO research and offers ways to participate. Explore what the day represents or read the research paper guide.

Why November 15?

November 15 immediately precedes the anniversary of the GEO paper’s first arXiv submission on November 16, 2023. Read the date rationale.

World GEO Day and LLM Mastery

World GEO Day 2026 is being celebrated alongside LLM Mastery, connecting the observance with conversations about AI search and practical uses of large language models. Explore the conference context and the 2026 observance.

Contact

For questions, corrections or community enquiries, email [email protected]. Visit our Contact page for more information.